How – To
These free guidelines are a collection of industry best practices in communicating with other businesses and colleagues.
Introduction Proofreading a document often involves the following steps: Quickly read through the document to get a "feel" for it. Read the document aloud to see if it "sounds" right...
Introduction To be effective, you CV must meet the criteria stated in the position posting and be attractive and easy to read. It should also included all the expected material, such as education and work experience....
Introduction The purpose of an elevator pitch is to get your audience interested enough to want to know more. It should take less than a minute. An elevator pitch should be scripted so that you can rehearse it as many...
Introduction An effective elevator pitch, also known as a 30-second pitch, or just pitch, must generate interest quickly. Effective pitches: Identify a readily understood and relevant problem Identify who...
Introduction In business, we are always pitching when we meet someone. Your audience will want to know what we do and how it can benefit them. If your pitch is compelling, it will be well constructed, practical and concise, it will interest them and you will both be offered...
Introduction A sales letter is a form of direct marketing that uses email, postcards, inserts, and other printed material as a means of communicating a sales or fund-raising message to its target audience...
Introduction Your company logo, icon, and/or favicon are memorable in: Identifying your company, its goods and/or its services Uniquely identifying the company in the marketplace...
Introduction A clear job description is important in helping employees and potential employees clearly understand: The specific duties and requirements of the job; and To know what is expected of them...
Introduction Taglines capture a company's purpose, value, major benefits and spirit in one phrase. They're typically used in marketing materials, advertising and in websites of companies engaged in Internet work. A tag line is a brief message -...
Introduction A value proposition is a sales pitch. It should: Interest your target audience by appealing to their real needs, not just their wants and desires Tell them why they should believe that you can...
Introduction A catchy Slogan has these attributes: It often changes with each marketing campaign. It is short catchy phrase which relates to what you do, or what your company, or a product, does...
Introduction An Informational Presentation provides information to your audience. It is a visual aid used to accompany a talk. It differs from Sales presentations in that there doe not need to be a call-to-action. Your presentation should not dominate the...