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Introduction A catchy Slogan has these attributes: It often changes with each marketing campaign. It is short catchy phrase which relates to what you do, or what your company, or a product, does...
Introduction A value proposition is a sales pitch. It should: Interest your target audience by appealing to their real needs, not just their wants and desires Tell them why they should believe that you can...
Introduction Taglines capture a company's purpose, value, major benefits and spirit in one phrase. They're typically used in marketing materials, advertising and in websites of companies engaged in Internet work. A tag line is a brief message -...
Introduction A clear job description is important in helping employees and potential employees clearly understand: The specific duties and requirements of the job; and To know what is expected of them...
Introduction Your company logo, icon, and/or favicon are memorable in: Identifying your company, its goods and/or its services Uniquely identifying the company in the marketplace...
Introduction A sales letter is a form of direct marketing that uses email, postcards, inserts, and other printed material as a means of communicating a sales or fund-raising message to its target audience...