How – To
These free guidelines are a collection of industry best practices in communicating with other businesses and colleagues.
Introduction Proofreading a document often involves the following steps: Quickly read through the document to get a "feel" for it. Read the document aloud to see if it "sounds" right...
Introduction To be effective, you CV must meet the criteria stated in the position posting and be attractive and easy to read. It should also included all the expected material, such as education and work experience....
Introduction A value proposition is a sales pitch. It should: Interest your target audience by appealing to their real needs, not just their wants and desires Tell them why they should believe that you can...
Introduction A catchy Slogan has these attributes: It often changes with each marketing campaign. It is short catchy phrase which relates to what you do, or what your company, or a product, does...
Introduction An Informational Presentation provides information to your audience. It is a visual aid used to accompany a talk. It differs from Sales presentations in that there doe not need to be a call-to-action. Your presentation should not dominate the...
Introduction A white paper is a B2B report that can come in one of two flavours: a marketing white paper; and a technical white paper. This How-To talks about writing a marketing white paper (or simply a white paper). A marketing white paper serves two...
Introduction Here we discuss how to develop a meaningful business mission statement that will help your organization achieve its goals. We define a business mission statement as the way that a business plans to achieve its vision...
Introduction A business letter needs to be clear, concise and have a single business purpose. It should prompt the reader to take some action. Personality does not usually come into it. This differs from a personal letter which more accurately reflects the personality of the...
Introduction "In preparing for battle I have always found that plans are useless, but planning is indispensable." - Dwight D. Eisenhower A business plan outlines your vision, strategy, and tactics for accomplishing your...
Introduction Successful marketing is all about getting your customers to buy your product or service. To do this, you need a Marketing Plan. It should include your goals and the tactics on how you expect to reach those goals. Typical goals include increasing sales; and tactics...
Introduction The purpose of an elevator pitch is to get your audience interested enough to want to know more. It should take less than a minute. An elevator pitch should be scripted so that you can rehearse it as many...
Introduction An effective elevator pitch, also known as a 30-second pitch, or just pitch, must generate interest quickly. Effective pitches: Identify a readily understood and relevant problem Identify who...