How – To
These free guidelines are a collection of industry best practices in communicating with other businesses and colleagues.
Introduction A catchy Slogan has these attributes: It often changes with each marketing campaign. It is short catchy phrase which relates to what you do, or what your company, or a product, does...
Introduction A value proposition is a sales pitch. It should: Interest your target audience by appealing to their real needs, not just their wants and desires Tell them why they should believe that you can...
Introduction Taglines capture a company's purpose, value, major benefits and spirit in one phrase. They're typically used in marketing materials, advertising and in websites of companies engaged in Internet work. A tag line is a brief message -...
Introduction A clear job description is important in helping employees and potential employees clearly understand: The specific duties and requirements of the job; and To know what is expected of them...
Introduction Your company logo, icon, and/or favicon are memorable in: Identifying your company, its goods and/or its services Uniquely identifying the company in the marketplace...
Introduction A sales letter is a form of direct marketing that uses email, postcards, inserts, and other printed material as a means of communicating a sales or fund-raising message to its target audience...
Introduction In business, we are always pitching when we meet someone. Your audience will want to know what we do and how it can benefit them. If your pitch is compelling, it will be well constructed, practical and concise, it will interest them and you will both be offered...
Introduction An effective elevator pitch, also known as a 30-second pitch, or just pitch, must generate interest quickly. Effective pitches: Identify a readily understood and relevant problem Identify who...
Introduction The purpose of an elevator pitch is to get your audience interested enough to want to know more. It should take less than a minute. An elevator pitch should be scripted so that you can rehearse it as many...
Introduction Successful marketing is all about getting your customers to buy your product or service. To do this, you need a Marketing Plan. It should include your goals and the tactics on how you expect to reach those goals. Typical goals include increasing sales; and tactics...
Introduction "In preparing for battle I have always found that plans are useless, but planning is indispensable." - Dwight D. Eisenhower This is your Action Plan for developing your business and taking it to the next...
"In preparing for battle I have always found that plans are useless, but planning is indispensable." - Dwight D. Eisenhower...