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  • 24 June 202424 June 2024 How to Create an Interesting White Paper
    Introduction A white paper is a B2B report that can come in one of two...
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    By Reg Charney
  • 24 June 202424 June 2024 How to Create an Effective Business Mission Statement
    Introduction Here we discuss how to develop a meaningful business mission statement that will help...
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    By Gary Marriott
  • 24 June 202424 June 2024 How To Create an Effective Business Letter
    Introduction A business letter needs to be clear, concise and have a single business purpose....
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    By Gary Marriott
  • 24 June 202424 June 2024 How to Create a Script for a Compelling Elevator Pitch – vBA1
    Introduction In business, we are always pitching when we meet someone. Your audience will want...
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    By Gary Marriott
  • 24 June 202424 June 2024 How to Create a Compelling Value Proposition
    Introduction A value proposition is a sales pitch. It should: Interest your target audience by...
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    By Gary Marriott
  • 24 June 202424 June 2024 How to Create a Sales Letter that Sells – vBA1
    Introduction A sales letter is a form of direct marketing that uses email, postcards, inserts,...
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    By Gary Marriott
  • 24 June 202424 June 2024 How to Create a Memorable Company Logo/Icon/Favicon
    Introduction Your company logo, icon, and/or favicon are memorable in: Identifying your company, its goods...
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    By Gary Marriott
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